How to Increase Your Conversion Rate | 5 Tips

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Whether you are a start-up, a small SME, a large group, or even a self-employed entrepreneur, you all dream of seeing your conversion rates increase. Is this really true?



And whatever digital campaign you run, you are inevitably faced with this challenge: increasing your conversion rate.



You are aware that the performance of your campaign depends largely on this key indicator. Even if there is no miracle recipe to achieve colossal conversion rates, we will give you some tips, because you are worth it!



Discover our 5 tips to increase your conversion rate , pronto presto.



Table of Contents
What is conversion rate in marketing?
Marketing conversion rate: how to increase it?
#1st tip: humanize your speech to increase your conversions
#2 Tip: Avoid writing a novel
#3 Tip: Use Personalization and Segmentation
#4 Tip: Increase your conversion rate with A/B testing
#5 Tip: Enrich the customer experience by offering a seamless journey
To conclude
What is conversion rate in marketing?


The conversion rate, in English Conversion Rate Optimization (CRO) is one of the most interesting KPIs , because it will allow you to know if your campaign generates leads .

A lead , let's remember, is a person who is interested in you and your products/services. We distinguish between the "cold" lead (the very beginning of the conversion funnel) and the "warm" lead. The "warm" lead is ready to buy.

The conversion rate, in digital marketing, is calculated by dividing the number canada telegram data people who carried out the expected action by the number of people who opened the campaign.



conversion rate



For an email campaign, the conversion rate very often corresponds to the click rate on a CTA.

The conversion rate of an email would be calculated as follows:

Conversion rate = number of people who clicked on the call-to-action / number of people who opened the email * 100

It is essential for you to clearly define the objective of your campaign in advance and therefore the action you want your targets to take .

Offering a single action is generally more effective: you focus on a single message , which will have a much better chance of succeeding and converting.

Depending on where your lead is in the customer journey, you will suggest they take a specific action .

At the very beginning of the funnel, for example, you will offer them the chance to download a white paper or e-book , to register for a webinar, or simply to discover your e-shop.

At the end of the funnel, when it is more mature, you will offer your lead to place an order.





Marketing conversion rate: how to increase it?


#1st tip: humanize your speech to increase your conversions


To increase the conversion rate of your emailing, there is nothing like humanizing your message .

“How?” you might ask.

Well, think about addressing your interlocutor . The goal of the email is not to promote your business over and over again, but rather to create an exchange , a dialogue between you and your persona.

Normally, you know your persona inside out . You know what he needs, what he likes, what he does for a living, what he aspires to.

From there, it is much simpler to establish dialogue .

Also, remember to use precise, but not very complex words.

And ask yourself: is a 10-year-old child capable of understanding my message?

If so, great!

Otherwise, rewrite until your speech is fully understandable . You will improve its impact.

So, don't use unnecessary jargon. And if you think you have to use complex words because in your field of activity it is the precise term, explain each concept.

Make your text accessible!

This is how you will empathize with your interlocutor and be able to really reach them. Remember: empathy is what allows you to appear as a likeable person or company, which immediately generates trust.

Finally, adopt a light tone.

Gone are the days when we wrote very pompous emails, to send a good image and appear as a "serious" and "corporate" company.

In 2022, more than ever, lightness, simplicity, authenticity, and the 2nd degree are happily invited into our content.

And emailing is no exception to the rule.