10 Marketing Trends You Need to Know in 2025

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Every day, 295 billion emails are sent around the world, so make sure your emails get through next year too.

Let's start with the good news: it's hard to find an e-commerce site today that doesn't use emailing to improve their prospecting and increase customer conversion rates. Optimistic studies speak of 85% on average, but we tend to believe that no digital manager will give up all the good that emailing and automation systems have to offer as part of their marketing strategy.



The best news is that it is a world that is improving rapidly and promises that in the coming year – we will still have something to learn and teach. The year 2025 should pose many challenges to ecommerce sites everywhere: surfers are getting younger, filter more and the dialogue with them must be fast and fluid.

Your product page doesn't load immediately? You missed the train, looking for the next stop. Added to all this is the increasing competition, the digital advertising budgets that are jumping and leaving no room for smaller canada telegram data competitors and the multiplicity of marketing channels that require you to keep your hand on the mouse at all times.

But hey, that’s why we’re here. To work smart with the tools provided by the world’s leading email marketing systems . You need to read and memorize the 10 trends that will accompany us in 2025.



Table of Contents
What are the new marketing trends for 2025?
1. Hyper-personalization
2. Interactive Content Marketing
3. Brand communities
4. Artificial intelligence
5. User Content
6. Optimisation mobile
7. Accuracy in transmitting messages
8. Involvement instead of opening courses
9. Emails talk
10. Learn about the experience economy
What are the new marketing trends for 2025?


1. Hyper-personalization
Highly targeted personalization has become essential to marketing strategies. Businesses can now understand each consumer’s individual preferences with unmatched accuracy thanks to technological advancement and deep data analysis. The trend extends beyond simple product recommendations and offers personalized experiences, ranging from website content to marketing emails. Each interaction is carefully designed to reflect the customer’s interests and behavior. Consumers feel truly understood and valued through this approach, which not only strengthens engagement but also brand loyalty. Good and targeted personalization based on your contacts’ behavior can lead to a 15% increase in conversion rate, which is reason enough to get to know your recipients in 2025.






2. Interactive Content Marketing
Interactive content marketing has become an essential strategy to engage and captivate audiences in 2025. Consumers, looking for enriching experiences, are increasingly attracted to content that involves active participation. These formats, whether real-time polls , quizzes, multiple-choice videos or quizzes, allow users to immerse themselves in the content, creating a deeper connection with the brand. This trend is a result of consumers’ growing desire to be actors rather than mere spectators. Brands that use this type of content not only achieve higher engagement, but they also gain valuable insights into their customers’ preferences and behaviors.

3. Brand communities
Building brand communities has become essential to building lasting connections with consumers. Companies recognize the value of creating a sense of belonging among their customers rather than focusing solely on transactions. These communities, which are often tied to the brand’s values ​​and mission, provide a place for consumers to discuss, share, and feel heard. They go beyond the customer-brand relationship to become engaged ambassadors who advocate and promote the brand within their own networks. This method makes companies more human, earning customer trust and loyalty.

4. Artificial intelligence
Artificial intelligence (AI) has revolutionized marketing in 2025, offering businesses unprecedented opportunities. Personalized marketing strategies based on AI predictive analytics now make it possible to target consumers with surgical precision. Increasingly sophisticated chatbots improve the user experience by offering 24/7 customer service. Marketing automation, supported by artificial intelligence, optimizes advertising campaigns, reduces costs and increases ROI. In addition, voice and visual recognition offer new ways for brands to interact with consumers. Finally, AI allows businesses to understand and anticipate their customers’ needs and emotions through sentiment analysis.

5. User Content
Authentic content that comes organically from social media is always an important part of marketing strategy, but in the coming year, it will play a very important role in creating an impact on your customers. Therefore, it is highly recommended to encourage and promote customers to write reviews about your product in search engines, social media, and any other channels and make sure they reach your recipient list. Keep in mind that your customers are exposed to a large number of messages and organic content can gain visibility and recall.

6. Optimisation mobile
The percentage of internet users on ecommerce sites on mobile is high compared to other devices. In fact, 42% of internet users open an email from their mobile and the one who has not updated their email marketing campaigns on mobile will simply not appear on the screen. Just as all digital assets are optimized for smartphone browsing, in the coming year, the user experience will focus on emails so that no recipient can ignore them.



7. Accuracy in transmitting messages
Short, focused emails that are carefully written and have a well-told interesting story will provide greater value to users. Their violation rate will also be higher. About 80% of Internet users responded that good brand stories help them break through the indifference barrier, and there is no reason why your brand should not adopt this recommendation as well. Remember: most of the recipients on your lists are already inundated with information and their attention span is not high anyway. Do you have important and detailed information for the mailman? Attach it as a file and not in the body of the email.

8. Involvement instead of opening courses
Email open rates have always been a good measure of email campaign success. Well, not anymore. In recent years, more accurate metrics have been formulated that provide an up-to-date snapshot of exposure data. Even changes to privacy settings have done their job and distorted the exact numbers. In the coming year, the focus will be on measuring user engagement with the campaign and its effect on conversion rate.





9. Emails talk
Speech recognition technologies already exist on the market and according to all forecasts, the number of their users is skyrocketing every year. Digital assistants already help to implement actions on the smartphone and quite a few Internet users already use them to read their emails. Therefore, it is advisable to adapt email marketing campaigns to them and make sure that your marketing messages are pronounced well even when read aloud.

10. Learn about the experience economy
Now is the time to ask boldly: what are users looking for? The answer may be surprising, because it does not focus on fashion details, a new gadget or a delicious dish. Users are looking for an experience, not a product. Around this hypothesis, an entire economy has developed whose whole essence is to leave a smile on the customer's face. Email marketing is therefore the channel that is supposed to transmit this beautiful experience one step ahead.

You now have all the keys in hand to define the new marketing technique to implement in 2023. Thanks to ActiveTrail's Marketing Automation , you will be able to create endless scenarios and thus acquire and retain your customers.