4 Inspiring Landing Page Examples That Will Help You Convert

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Do you remember, as a child, trying to answer this question but not knowing who you loved more: “Mom or Dad”?

This feeling of inability to make a choice is exactly what we feel at ActiveTrail when we are asked which marketing tool is the source of the best Return on Investment (ROI)? In our opinion, it is the combination of various instruments that is the key to a profitable marketing strategy.

If you dig deeper to find out which tool generates the best cost/investment ratio, we will certainly admit that the landing page or conversion page is one of the most effective tools in our marketing campaigns . Indeed, a neat "landing page" has the potential to explode your conversion rate, contribute to the success of a campaign, and of course strengthen your brand image. So many good reasons that justify the time and effort you will invest to properly welcome your prospects to your website. However, creating a landing page requires a certain methodology and it is legitimate to wonder where to start to carry out this project successfully...

4 examples of landing pages that convert

One thing is for sure, like any creative process, a hint of inspiration can take you very far… or at least far enough to make your project a success. When it comes to finding inspiration, drawing inspiration from others can only denmark telegram data beneficial! That's why we've compiled for you 4 examples of home pages from internet giants that also serve as landing pages , and that stand out for their design, content, and call-to-action formula. We hope that you'll find many good ideas in this article that we encourage you to put into practice when designing your own landing page using the tool developed by ActiveTrail .

There's nothing like learning from someone who knows how to do things right! Right?

Table of Contents
4 Inspiring Landing Page Examples That Will Help You Convert
1. The most effective: WIX
2. The most interactive: Udemy Business
3. The most convincing: Dropbox
4. The most creative: Airbnb
4 Inspiring Landing Page Examples That Will Help You Convert
1. The most effective: WIX
The website creation platform, WIX , is particularly renowned for the design of its customizable "Templates" offered to its users. As you can see, at WIX, the landing page is mainly composed of a graphic, to which are attached short and precise messages (highlighting the different functionalities of the Wix system) as well as a call-to-action button. It's as simple as it is ingenious.

Here you will also find the best Wix templates to check out!

wix
2. The most interactive: Udemy Business
Don’t have a graphic designer who can create a decent design as the background for your landing page? Don’t worry, here’s another great landing page example, this time from Udemy Business : Most of us know the course site Udemy for the courses it offers to “everyday people” (as opposed to professionals). But it turns out that Udemy has developed a “training” section, which aims to provide employees from various industries with the right training, accessible online, without leaving their desks.

You will appreciate the way Udemy's landing page opens with a clear and concise description of the service offered: it speaks directly to employers by emphasizing the benefits of its plans, while associating them with a quality illustration. The benefits are then detailed, one by one, with under each paragraph a call-to-action button including one or more links that invite readers to learn more about their service.

udemy

3. The most convincing: Dropbox
Dropbox is a revolutionary startup that aims to improve the productivity of companies and which has necessarily seen its usefulness reinforced by the Corona crisis. From the first paragraph of its landing page, Dropbox sets the tone by defining itself as the "very first intelligent workspace on the market". The emphasis is placed on the registration form and the content is clearly inciting , with the repeated use of the imperative to address the Internet user: "focus", "be organized", "stay focused" ... The design, for its part, is also refined, which allows the surfer to understand more easily what is expected of him.

Dropbox

4. The most creative: Airbnb
When you land on Airbnb ’s landing page , you might be struck by its eye-catching minimalism . We liked the clean style, the form at the top of the page with few fields to fill out, and the highlighting of the title that also serves as a slogan “Travel local”. The combination of the call-to-action buttons after each paragraph with the modern graphics is certainly its main asset.

Airbnb

So inspired? Do you feel ready to take action and design, in your turn, the landing page that will convert your prospects as soon as they arrive on your website into customers? ActiveTrail has created the tool you need to make it easier for you to design your landing page, just click here to find out more!