In this article, we talk about returnability and how to create happy and loyal customers who will come back to you again and again.
Returning Guests in a Restaurant: What is it and How to Calculate it
According to a study by Invesp, the cost of retention versus acquisition can differ by up to 5 times. 44% of entrepreneurs focus more on attracting new customers, compared to 18% who focus on retaining current ones. Retaining customers can give a restaurant much more than attracting new ones. Your regular, satisfied customers are the best advertisement for your establishment. Regular customers do most of the work in marketing: recommending the restaurant to their friends and family, writing positive online reviews, and sharing content on social networks.
We've put together information for you on how to create happy and loyal customers who will come back to you again and again.
Let's start with the fact that customer retention is aunited states of america phone number library strategy that restaurants use as a way to motivate customers to come back to them again. Good service and delicious food leave a good impression of you. Often, this is not enough to make them choose your restaurant over all others and return only to it.
Why Retention Is So Important
Customer service has always been a priority for every restaurant. We often hear about customer acquisition as the main goal. However, retaining existing customers is both cheaper and more profitable, as regular customers are willing to spend much more than new ones .
Restaurant customer retention is a consistent, positive experience that is provided to customers over and over again. This can be more profitable for a business than spending money to attract new customers who may not be loyal.
Not only will happy customers come back to you, but they will also become free advertising , telling their friends about you and recommending the establishment to them. This is exactly what good customer retention results in.