Happy hour invitation emails are often simple, but there are a few important rules to follow to help you get the best results when creating your email copy.
Maintain a positive tone in your conversation. Texting is a personal way of communicating, even if it is about your clients, it is better to keep it friendly and conversational.
Jokes are a great way to win over a client, but you should be careful switzerland mobile phone number list with them too. Avoid jokes about sensitive topics in your message: religious, political, etc.
Short and personal – that's how a happy hour message should be to make your customers feel welcome, so don't say too much.
Links are a great way to include relevant information in your message without taking up too much space. Include a link to your website or social media where guests can find the happy hour schedule and details.
Other Ways to Use Restaurant Messaging
Happy hour newsletters are one of the many ways to promote your establishment. Use newsletters to spread all discounts and promotions, increase demand for them due to the limited supply. Also, don't forget about automating your establishment's newsletters - messages about table reservations, about the order being collected or about readiness for shipment.
Use newsletters together with your restaurant's loyalty program. This will lead to an increase in the average check, frequency of purchases and return. With loyalty cards in Apple Wallet and Google Pay, send personalized push notifications by segments. This way, you will send the newsletters that the guest wants to receive.
Collect your customer base and segment it using RFM analysis in Passteam . Segments are formed based on the frequency, amount and recency of purchases . Customers move from segment to segment in real time, which allows you to make your mailings as effective and relevant as possible.