Why synchronize your online store and your Marketing Automation software?

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E-commerce in the retail industry is defining a new approach to customer experience. With today’s digital tools, the possibilities are endless for how far and fast you can grow your e-commerce business. Using the right email marketing software can make your online store even more powerful.

That’s why ActiveTrail now seamlessly integrates with your online store (PrestaShop, Shopify, or Magento). Using Marketing Automation software removes repetitive tasks so you can focus on the ones that drive your business forward. It provides accurate data so you can compose better marketing strategies and target ideal customers. All of these capabilities will ultimately increase sales and accelerate growth.

Here are some of the benefits of integrating ActiveTrail software into your online store:
1. Create automated campaigns for different goals

Before we get to the main reasons why this integration is a necessity, we need to make france telegram data sure that you, as an eCommerce marketer, are making good use of all the automation modes available to you for your emails.

For example, the Predictive Sending tool with which the software automatically identifies the best time to send your newsletters to your audience. The software uses predictive analytics and historical data analysis to analyze the past behavior of your customers.

Before you even create the integration, if your online subscribers receive emails through our platform, make sure you take full advantage of the automated processes that can make your job easier.

2. Set up abandoned cart reminder emails

Once you have connected your online store to ActiveTrail , you can set up an automated email that is sent based on your predefined scope. Cart abandonment emails have a CTR of 50%! The odds are in your favor.

Remember, every abandoned cart email needs a compelling template to convert. Luckily, you can take advantage of one of our newsletter templates or create your own template to fit your brand and tone of voice.

abandoned cart emails

3. Send post-purchase follow-up emails

The idea of ​​post-purchase follow-up emails is redundant, and of course you’re going to send your customers more promotions after their purchase. Like any retailer, the job isn’t done after a conversion. But with the right integration, you won’t have to do it manually anymore. By sending your customers the perfect follow-up offers and content, you can increase your conversion rates even more than you ever imagined.

4. Wake up the sleepers

Every business has a few inactive customers in their subscriber list, which is statistically correct. The problem is that not all e-commerce marketers know when and how to wake them up. Setting up automated emails with special offers based on the customer’s personal priorities could potentially increase open rates, click-through rates, and conversions.

Where to start?

First, isolate your sleeping subscribers by identifying them. This depends on you and your predetermined conditions.

Define a segmentation.

Set up automated emails with dynamic content and test as much as possible.

If personalized content doesn't work, integrate coupons or discounts.



5. Test and review analytics to measure your performance

User behavior varies by industry, location, and season. That’s why it’s important to constantly evaluate through analytics software. You can run A/B tests to ensure you’re always presenting the best possible version of a promotion or content.

Integrating analytics into your online store is also important for product evaluation. It shows you which products are selling the most so you know what to focus on. You will also know which products you should remove and which ones are most saleable to a particular location or group of people, specific target segment.

Remember, the richest person in the world this year is Jeff Bezos, the founder and CEO of Amazon, the largest e-commerce today. This means that there is no limit to where your online store can take you. But of course, it is not easy. It takes a lot of discipline, effort, perseverance, and wisdom to achieve even half of what Bezos has achieved. Nevertheless, it is possible.
There are many obstacles to creating and growing your own e-commerce business. But there are ways to make the journey easier. There are tools like Marketing Automation and integration capabilities.
Integrate your online store with Marketing Automation . Let the software do the repetitive tasks so you can channel all your efforts into becoming one of the best e-commerce sites in the world.