How to Start a New Email Marketing Campaign from Scratch

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With the technological advancements of recent years, we can consider ourselves blessed to be the recipients of these developments. But one thing is certain, the future lies in the Web. As a digital entrepreneur, it is important for your business to invest in an email marketing campaign. This will allow you to generate leads, maintain a relationship with your audience and, ultimately, convert your leads into customers of course.

Just like in most businesses, the beginning is usually the hardest but also the most exciting phase. Similarly, launching a new email campaign from scratch can be an impossible task.

Anything is possible - ActiveTrail

Here are some tips you can follow to reduce your workload when creating an email campaign for your business:



1. Finding an email marketing platform that fits your needs

So, you’ve finished your website, set up your landing page, and set up your socia germany telegram phone number list media accounts. It’s time to set up your email marketing campaign.

When you're sending emails to your subscribers, you want marketing automation software that can help you send emails automatically whenever your users subscribe to your newsletter, make a purchase on your website, or simply sign up.

ActiveTrail is an email marketing software that can help you automate your email campaigns. You can customize your automation to send emails only when you want. It is also very easy to use.

ActiveTrail also has sophisticated marketing automation software , analytics reports, predictive sending and A/B testing for your segmentation process (where you can categorize your customers based on their interests, geographic location, etc.). These features will help you send emails and newsletters effectively without any hassle.



2. Opt-In, Double Opt-In and Welcome Emails Can Save Your Life

Opt-in refers to the case where the recipient is asked whether or not he or she wants to subscribe to the newsletter or emails. Double opt-in is similar to opt-in, however, in this case, the recipient receives an email to confirm whether or not he or she really wants to subscribe.

Opt-ins are necessary to ensure that the user really wants to receive your email. This prevents you from being considered spam and increases your deliverability rate. Consider this if you want to reach the right people and give them the content they expect.



3. Write a series of emails

Create a specifically targeted email sequence to guide your prospects through the conversion funnel. Emails are sent one at a time based on user behavior. You can automate this with autoresponders.

For example, User A receives a welcome email when they sign up. This welcome email can simply greet your new subscriber, explain that they will be subscribed to a series of newsletters, and provide information about what they can learn from these newsletters and when to expect them in their inbox. The welcome email can also include instructions for the new subscriber, such as confirming their email address.

After the welcome email, you can send another email 7 days later with helpful content. Make sure to include a call to action in your email to encourage your subscribers to go to your website.

In your next email, you can provide additional elements such as educational and informational content.

Then you can make your pitch.

However, no matter how you organize your email sequence strategy, make sure they provide information your subscribers actually need.



4. Promote, promote and promote again!

Once everything is set up with your autoresponder, start working on the promotional side. Use social media, forums, communities and promote your content there. Direct users to your landing page where they can sign up for your newsletter.

You can get more email subscribers through this constant promotion, content creation and social media activity. Get your users engaged and involve them with your valuable content.