Social media platforms like Facebook, Instagram and Snapchat are already a fundamental part of our daily lives on the Internet. But you might be surprised to learn that email marketing is still a huge part of digital communication , and its popularity is only growing.
According to statistics, the total number of global email users was 4 billion in 2020 and is projected to increase to about 4.6 billion in 2025. The number of emails sent daily is expected to increase to over 376.4 billion in 2025 .
We already know that personalization is a decisive element for the success of email marketing . But what about email segmentation ?
Email segmentation groups contacts with similar characteristics based on things like their location, gender, or the last time they clicked on an email. This helps you refine your email marketing strategy and provide your audience segments with content tailored specifically to their interests.
However, determining the best segmentation method can be time-consuming. Don't worry, we've explained it all for you in this list of ten effective strategies to segment your email subscriber list:
1. Get demographic information
The first way many marketers start segmenting their email belgium telegram lead subscriber list is through demographic data. Segmenting your customers in this way can significantly increase your click-through rate .
Specific characteristics, such as age and gender, and other data, such as income level, region, and education level, can tell a lot about a person's interests and needs.
Surveys show that 84% of brands use basic segmentation in their email marketing efforts.
You can get all this basic information about your audience right from the signup process, and the more you get, the more information you'll have for easy demographic segmentation.
2. Use questionnaires and surveys
You can also access more accurate data about your customers by creating a survey or questionnaire . They provide valuable demographic information , as well as the opportunity to learn about individual tastes, preferences and beliefs.
The results can help you segment your audience into different buyer groups so you can offer them the ideal product or promotion. Quiz marketing is an effective way to learn more about customers and potential customers.
Survey tools can help you a lot in this regard. Krister Ungerböck, who is a speaker, global communications expert, and former CEO of a global tech company, had a lot of success using Survey Anyplace. “The typical response rate for surveys is 30%, and ours is between 65% and 75%, using Survey Anyplace,” he said.
Pro-tip: Instead of presenting it as a survey, you can also turn it into a quiz that provides an engaging result for your audience . The result is increased email campaign engagement, increased sales, and increased customer lifetime value .
3. Uses geographic location data
There are many ways to use geolocation data, which makes geotargeting a very useful tool, especially for businesses where location greatly influences purchasing decisions .
We’ve all seen weather-based clothing recommendations on ecommerce sites. This is a great example of setting up weather-based product recommendations, so that users living in a specific location are advised to make purchases based on the real-time weather.