How to choose a newsletter subject?

[sourovk291]

You have taken the time to choose an advanced, sophisticated email sending platform, you have carefully planned the sending of your newsletters, worked so that they are of high quality, interesting and professional. You have made sure that the design of your newsletters is attractive and have even inserted a special offer for your existing customers. Now you are waiting for the statistical results and what is not your surprise… your opening rates are much lower than what you expected… and you have no idea what happened.

End of year sale on landing pages

Successful newsletters all have catchy headlines.

Always assume that your customers are just as busy as you are; they are bombarded with emails and newsletters on a daily basis. When it comes to going through their mail, they skim through emails, with their finger ready to hit the “delete” button. You really only have a few short seconds to grab their attention, and that’s what the subject line you choose for your greece telegram phone number list newsletter is all about. A winning subject line is nothing more than a teaser, a preview of your newsletter, that grabs your customer’s attention and leads them to open the newsletter and continue reading.

What types of newsletter subject lines make you want to continue reading?

There are several factors that can play a role in transforming a boring newsletter subject into an attention-grabbing one: a call to the reader's interest, the hint of a quick and easy solution, and last but not least, curiosity.

For example, the subject line: “Not enough hours in a day? 5 golden rules for saving time” incorporates all three factors. It piques the interest of the busy reader (we all do), makes the reader’s problem seem like it can be solved with a single click of the mouse, and arouses curiosity. That’s why it’s a winning subject line.

Tips for Finding the Perfect Subject Line for Your Newsletter
Keep it short – a newsletter subject line should be read and understood quickly, without much effort.
Don't overdo your creativity. A title with a double meaning, or a subject line that requires a bit of thought is less effective. After all, you only have their attention for a few seconds!
The subject line should suggest what the reader will find in the newsletter. Is the newsletter about nutrition? Is it inviting readers to a workshop? Include this in the title. When brainstorming a subject line, put yourself in the reader’s shoes and think about how you can make them feel like this newsletter is specifically for them.
Take the following subject line for example: “Fighting for every customer? Learn how to grow your customer base, even in times of crisis.” If the reader thinks, “This is exactly the challenge I face right now,” or “This is exactly what I want to achieve,” you’re done!

Words that are relevant to current events are bound to attract more attention than others. Keep this in mind when constructing your subject line.
Include a call to action, but avoid using an exaggerated sense of urgency that could backfire, such as “Sign up today!!!”
Avoid using objects that look like spam. Today we have all developed a sixth sense to detect spam!
Try out several objects and see which one brings you the highest opening rate, and which ones perform less well. You will then be able to apply what works best to your mailing list. With the ActiveTrail platform, the AB Testing feature is there for just that! You can send different versions of your newsletter, with minor differences, analyze the results and draw conclusions.
Does this seem like a lot of work? It’s true that you could spend as much time perfecting the subject line of your campaign as you do writing its content, but that’s okay!

The goal is not to send as many emails as possible, but to attract as many customers as possible through the subject line of your campaign. It would be a shame to miss your goal because your subject line is not attractive enough.

After carefully drafting your campaign subject line, you still need to determine who you want to send your campaign to and how to segment your mailing list. Read more about segmenting your mailing lists according to different criteria.

To read more articles, check out our marketing blog .

Back to the blog
Inscription Newsletter
Sign up to receive tips, latest news and exclusive offers!