We decided to improve our site First of

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What we did to fix it Improving your site’s conversions isn’t a one-size-fits all thing — which means what works for one person might not work for you. It’s a gradual journey of trying different things out and building up successes over time. We knew this having worked on hundreds of client websites over the years, so we went into our own redesign with this in mind. Here are some of the steps we took that had an impact.


all, we decided to fix our company website. This sounds like an obvious one, but how many times have you thought “I’ll do this really important thing”, then never gotten round to it. Or rushed ahead in azerbaijan phone number database excitement, made a few tweaks yourself, then let your efforts grind to a halt because other things took precedence? This is an all-too-common problem when you run a business and things are just… okay.


Often there’s no real drive to fix things and we fall back into doing what seems more pressing: selling, talking to customers, and running the business. Deciding you want to improve your site’s conversions starts with a decision that involves you and everyone else in the company, and that’s what we did. We got the design and analytics experts involved. We invested time and money into the project, which made it feel substantial. We even made EDMs to announce the site launch (like the one below) to let everyone know what we’d been up to.