Promoting a physical clothing store online

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But, the most efficient and profitable remains to call upon an expert in the creation of an online store in Reunion. A Shopify agency like Axiom Marketing designs an e-commerce site perfectly optimized for online sales, your target customers and the local market.

By calling on professionals, you save time. Above all, you are sure to invest in a functional, stylish and efficient online sales site . An asset to maximize your chances of success from the launch of your clothing brand in Reunion!


Even if you are starting a physical clothing store, you need to get it out there online india telegram phone number list Being visible on the web is crucial to maximizing your growth potential.

Woman presenting her clothing brand
If you are not considering online sales at the moment, you can still create a showcase website to present your business, your history, your products. Your customers will also appreciate finding key information there such as your address or your opening hours.

Also think about your visibility on search engines such as Google. To reference your clothing store on Google, you can, for example, create a business profile . It allows you to locate yourself on Google Maps, share and read online reviews, and find all your contact information on the search results page. It is an excellent lever to be visible in your catchment area.

Sell ​​online and in physical stores
Combining online and physical store sales can maximize your reach and sales.

For example, by using a connected POS software , you can synchronize your inventory between the online store and your physical store. This also applies to the customer file and this helps to avoid stockouts and offer a consistent customer experience.

With this multichannel strategy, you can also improve customer satisfaction. Offer options such as click -and-collect : your customers order online and pick up their purchases in store. You could also offer in-store returns for clothes purchased online. These easy-to-implement solutions will help you convince more Reunion Islanders to choose your brand (rather than that of a competitor!).

Make your clothing brand visible on search engines
To launch an online clothing brand, there is one essential lever: search engines , particularly Google (the world's leading search engine).

1 in 2 shopping experiences start with a Google search. That's why businesses like yours have every interest in being visible on the results pages . In digital marketing, we talk about natural referencing optimization or SEO (for "Search Engine Optimization").

Developing your clothing brand on Google
What is SEO?
SEO, or search engine optimization, is the process of improving your website to make it appear in the top Google search results.

It is based on three major pillars:

The technique : search engines take into account technical aspects such as loading speed, site architecture and its “responsive” design to rank you on the results pages.
Content : Google judges the quality and relevance of your content to index you; it ensures that your site meets the needs and wants of visitors, in particular by analyzing the keywords of your web pages .
Popularity : Your site's SEO takes into account its popularity with other websites. To do this, a search engine analyzes the quantity and quality of incoming links (or backlinks). This is an essential criterion for gaining visibility on search results pages.
Paid advertising on Google
SEO is an organic method: this means that you work to improve your site's ranking without advertising investment .

This can be a problem if you want quick results for the launch of your clothing brand: SEO takes time. This is why it is also interesting to bet on paid advertising on Google: it offers immediate visibility .

List your clothing brand on Google
With Google Ads , you can create targeted ads that appear at the top of search results, on specific keywords (that you choose). This digital lever allows you to quickly reach your target audience and generate traffic to your website.