Whiteboard Friday video titles end in

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I feel like the bar for a rewrite should be higher, and that makes the gray areas worth studying. (4) Shuffling the brand For some of our more evergreen pieces, we put the Moz brand front-and-center. In a number of cases, Google shuffled that to the back of the title. Here’s just one example: There’s nothing inherently wrong with this rewrite, but why do it? We made a conscious choice here and — while the rewrite might be more consistent with our other content — I’m not sure this is Google’s decision to make.


(5) Double-brand trouble This is a variation on #4, conceptually. Some of our “- Whiteboard Friday - Moz”, and in this example Google has split that and relocated half of it to the front of the display title bahamas phone number database Whiteboard Friday is a brand in and of itself, but I have a feeling that #4 and #5 are really more about delimiters in the title than the brand text. Again, why did this trigger a rewrite? You might be thinking something along the lines of “Google has all the data, and maybe they know more than we do.


” Put that thought on hold until the end of the post. (6) The old switcheroo Here’s an example where Google opted for the post title (in the <H1>) instead of the <title> tag, with the end result being that they swapped “remove” for “delete”: This isn’t really a single-word substitution (so much as a total swap), and I don’t know why we ended up with two different words here, but what about the original title — which is extremely similar to the post title — triggered the need for a rewrite? One quick side note — remember that Featured Snippets are organic results, too, and so rewrites will also impact your Featured Snippets.