They’re super fancy, loaded with all sorts

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In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms. With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to. How to optimize a website for speed Think like a race car driver Winning the page speed race requires the same things as winning a car race.


To win a race in a car, you make sure that your vehicle is as lightweight as possible, as powerful as possible, and you navigate the racetrack as efficiently as possible. I’ll use this analogy to try to make page speed optimization belarus phone number database techniques a bit more understandable. Make it lightweight These days, websites are more beautiful and functional than ever before — but that also means they are bigger than ever. Most modern websites are the equivalent of a party bus or a limo.


of amenities, and therefore HEAVY and SLOW. In the search engine “racetrack,” you will not win with a party bus or a limo. You’ll look cool, but you’ll lose. Breakdown of page file size, including JavaScript and images, showing a total of 2.23MB. Image source: A GTMetrix test results page To win the page speed race, you need a proper racing vehicle, which is lightweight. Race cars don’t have radios, cupholders, glove boxes, or really anything at all that isn’t absolutely necessary.