To really hit this one home, select keywords

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For instance, if there’s a high percentage of users visiting your page but not going through the buying cycle, maybe you need to tweak your copy to include searchable keywords or copy that resonates better with your audience. Additionally, it’s worth remembering that while this does show organic sales, you can’t identify the keyword that led to that sale, but organic traffic can be an indicator of holistic marketing efforts working. For example, PR may increase brand searches on Google.


Quick tip: you can get an idea of which keywords bring in the most traffic to your website with Google Search Console and then follow the navigation history from Google Analytics in order to connect specific keywords with sales. Overall, to truly benin phone number database measure the ROI of your SEO you need to discover which keywords are working for your business, because although people may be interested in your business due to some amazing PR exposure, they might not actually be interested in your services.


that have purchase intent. That way you can attract more qualified leads to your site. #4 Engagement Events If you’re not working on an e-commerce site (hint, hint, my fellow B2B marketers), here’s where you’ll want to pay attention. Both e-commerce and lead generation sites can make use of engagement events. Align with your sales team to assign a value to a goal based on average order value, the average number of sign-ups, and conversion rate.