The best strategy to increase traffic to an e-commerce site

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Generating traffic to your e-commerce site in Reunion is a question of survival.

No visitors, no sales. The equation is that simple.

Traffic means being visible on the web . In 90% of cases, this means being visible on Google: the search engine is the starting point for the majority of purchasing journeys.

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So when you're looking to increase traffic to an e-commerce site, this is where you need to start. You need to improve your search engine rankings. In digital marketing jargon, this is called SEO ( Search Engine Optimization).

SEO to increase traffic to an e-commerce site
Being well ranked on Google is never the result of chance, but the result of indonesia telegram thoughtful SEO strategy . The goal: to optimize all aspects of an e-commerce site to improve its visibility in organic search results (to be differentiated from paid results, from Google Ads campaigns).

This encompasses three key pillars:

Technical optimization
Content optimization, including strategic keyword placement
Optimizing netlinking, i.e. all the internal and external links of the site, which contribute to its visibility with Google robots.
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Technical SEO optimization
In SEO, the technical qualities of your e-commerce site occupy a central place. Indeed, Google gives priority to online stores that offer an excellent user experience .

This partly relies on your ability to make your website fast, mobile-friendly and easy to navigate. Technical optimization focuses on the structure of the site, with a clear sitemap, to enable search engines to efficiently index all your web pages.

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Web content optimization
The second pillar of your e-commerce site is its editorial content.

This includes integrating keywords and writing quality marketing content that meets the needs and issues of your target.

Relevant and engaging content not only promotes better rankings in search results, but also encourages visitors to stay longer on your online store. By extension, the bounce rate of your web pages decreases (a positive signal for Google) and conversion opportunities increase.

At the same time, you also need to work on your keyword strategy . These are the terms and expressions that Internet users type into a search engine to reach your site.

Google robots, in fact, make a parallel between the Internet user's query and the content of your website to establish the ranking of pages in search results. With well-chosen and well-placed keywords , your e-commerce site gains relevance: its chances of appearing in the first positions also increase.

Be careful, however, to avoid "keyword stuffing" : over-optimization is penalized by Google. This would therefore harm your SEO rather than contribute to it.