Featured snippet: how to reach position zero on Google?

[taslimakhatun119]

“If you want to generate results, aim for the top spot in Google search results.”

This is what we say when we talk about SEO (natural search engine optimization). It's true, because this first position captures 30% of the clicks on the first page. It is therefore the one that potentially brings the most qualified traffic to a website.

The further down you go in the results, the less noticeable the performance is. Let's not even talk about pages beyond the first: only 1/4 of Internet users get past this stage.

But, there is another way to attract Internet users to your website, located before the first position... It is called "position zero": another way to be first on Google !

Summary :
Zero position: definition
The different forms of zero position
Knowledge Graph
Quick Answers
Featured Snippet
Position zero, an SEO opportunity?
How to appear in featured snippet on Google?
Targeting Long Tail Keywords
Write quick answers to Internet users' questions
Working on the form of your content
Optimize your natural referencing in a global manner
Zero position: definition
Even if you don't know her name, you've seen her on the search engine before.

Most often, position zero appears as a box that contains key information. This depends on the question asked (we'll come back to this in the next point) .

This zero position fits perfectly into SEO trends , since it facilitates voice italy telegram data searches, which are very popular with Internet users.

Indeed, many people use voice assistants like Alexa (Amazon) or Siri (Apple) to launch queries on the Internet. Artificial intelligence (AI) can then use position zero to answer the question asked.

This is the primary purpose of this location on the search results pages (also called SERP for " Search Engine Results Page" ). Whatever form it takes, position zero aims to respond clearly and concisely to the Internet user, without them having to click on a link. The information they are looking for appears directly on Google's SERP.

The different forms of zero position
A zero position takes different forms on Google's SERP. We distinguish between

Knowledge Graph
Google's " knowledge graphs " are boxes with all the key information about an event, personality, company, organization or any other well-known entity. On your computer, this block usually appears to the right of the search results.

Therefore, if you are going to be recognized in your field, you could be featured in a knowledge graph , like Coca-Cola or Pablo Picasso.

example position zero knowledge graph google coca-cola
example position zero knowledge graph google pablo picasso
Quick Answers
“Quick answers” ​​are a very common position zero on Google. These are intelligent answers that the search engine automatically gives to factual questions.