Advertising on Snapchat: an opportunity for your business

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It is one of the most popular social networks among under-20s. Although TikTok has somewhat stolen the limelight, Snapchat remains an essential digital communication medium for reaching a young and ultra-connected target audience. The platform also offers great opportunities for companies that want to interact with this audience. It even has its own advertising network, Snapchat Ads.

Advertising on Snapchat is a real boon for businesses looking to increase their visibility and sales. This assumes, of course, that it is used well!

That's why we invite you today to take a look at advertising on Snapchat japan telegram data We give you all the information you need to create your first ads and thus effectively boost your business.

Summary :
What is the social network Snapchat?
Why advertise on Snapchat?
The different Snapchat Ads advertising formats
Unique Snapchat Ads (photo or video)
The Ads Collection
Story Ads
The Lenses AR Experiences
The Salespeople
Snapchat Sponsored Filters
6 Steps to Advertising on Snapchat
1. Sign up for Snapchat Ads Manager
2. Install the Snapchat Pixel
3. Create your Snapchat ad
4. Select Snapchat Ad Audience
5. Set the Snapchat advertising campaign budget
6. Define the campaign objective
What is the social network Snapchat?
Snapchat (or "Snap" as its users call it) is first and foremost a mobile application , available on Android and iOS (even if it recently came out in a "desktop" version). It is easily recognized by its logo: a small white ghost on a yellow background.

Snapchat originally allowed people to share a photo or video with others for a short period of time. After a few seconds, the content became inaccessible. This concept, based on sharing ephemeral content , largely contributed to the growth of the application.

Since then, Snapchat has evolved a lot and now offers a number of features such as:

The addition of filters: comical, aesthetic or absurd, they have also greatly contributed to the success of the application;
Instant messaging;
Creating avatars;
Sharing stories (which, at the time, prompted Instagram to update its application);
Etc.
Advertise on Snapchat

One of the levers of Snapchat's growth: the creation of filters, to superimpose on users' photo and/or video content. Brands can now also get in on the action thanks to advertising on Snapchat. This is the case here of the Reese's brand which, with this sponsored filter, "transforms" its users into a packet of biscuits.
Today, the social network Snapchat brings together nearly 350 million active users worldwide. In France alone, 25 million people use the app every month (more than half of them are under 34).

The Snapchat revolution also marks a change in our habits of consuming content. If previously the computer still occupied an important place in our relationship with social networks, Snapchat changes the game. It is, in fact, the first network to be 100% mobile-oriented . It thus transforms the way we communicate with our loved ones (or strangers). All the more so, the instantaneous and ephemeral nature promoted by Snapchat has considerably influenced the developments of other social media, such as Instagram.

Why advertise on Snapchat?
If you are looking to communicate with a young target (generations Z and Alpha), advertising on Snapchat appears to be one of the most effective marketing levers. 72% of under-34s log on to the application daily.

It is an ideal medium for sharing creative, humorous or offbeat content. These are all opportunities to create a strong emotional relationship with your audience. This influences, by extension, your brand image. It is therefore a sustainable investment for your company, on which it can rely to increase its turnover. Snapchat can therefore be integrated into your acquisition and loyalty strategy.