3 strategic levers for online advertising

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Your digital presence is one of the pillars of your company's growth. You have then thought about creating a website, writing blog articles, your publications on social networks... But, obtaining results, both in terms of notoriety and sales, sometimes takes time.

This is why advertising online is interesting to accelerate your growth. With the right strategy, these advertising investments allow you to achieve your business objectives more quickly. To help you, we present Google Ads, Social Ads and influencer marketing: three strategic levers for advertising online and above all generating effective results.

Why advertise online?
The Internet offers you multiple opportunities to promote your business and your offer. Search engines, social networks, specialized websites, etc.: you can broadcast your advertisements on different digital communication channels, chosen according to your objectives and your target audience.

In addition to the diversity of media, advertising online has other advantages:

You control your advertising budget: whatever your company's resources korea telegram phone number list online advertising is accessible and significantly less expensive than traditional media (press, radio, displays, etc.).
You target your audience precisely: thanks to very precise targeting criteria , you can create more effective web marketing campaigns. If you develop a local business, you can, for example, target only prospects located in your catchment area.
In your digital strategy, a relevant and well-constructed advertising campaign is less intrusive . Your target is therefore more receptive to the messages you convey.
Online advertising is quick to deploy : once you have created the content and determined the target, you can launch your advertising campaigns in just a few clicks.
Finally, digital tools allow you to measure the effectiveness of your campaign. Each platform gives you access to detailed statistics, with key performance indicators to analyze and optimize your ads (conversion rate, click rate, traffic to the website, etc.)
Lever #1: Google Ads
Google is the most used search engine in France. More than 90% of Internet users use it to search for information, brands, products or services on the web. In addition to natural referencing , it is a real opportunity to advertise online. You can, in fact, rely on the powerful Google Ads advertising network to achieve your business objectives more quickly and more efficiently.

Paid referencing (SEA)
Paid referencing (or SEA for “ Search Engine Advertising ”) is the main advertising format of Google Ads. It consists of advertising directly on the search engine to promote your business, your products or your services.

The result is the ads you see appearing at the top of the search results pages, even before the organic results. The stakes are high for your business because the higher your website is placed on the page, the greater the number of clicks. If your SEO strategy is slow to bear fruit, this is a useful tool to improve your visibility or divert traffic from your competitors.

Advertising on the search network also offers other formats: video, mobile application, shopping, etc. Google Ads provides a specific response to each of your needs. For example, if you have an e-commerce site, you can also choose to appear in the Google Shopping section (which highlights products, with their photo and price).

How does paid referencing work?
Paid SEO is based on the purchase of keywords (the most strategic for your business). As a reminder, keywords are the terms and expressions that Internet users type in the search bar to obtain a list of results.

Based on an auction principle, the more competitive a keyword is, the higher its cost per click (CPC) . The budget for your SEA advertising therefore depends on the number of clicks made on the ad. It is therefore essential to define a relevant keyword strategy so that your SEA campaign generates satisfactory results.

It is sometimes better to target long tail keywords (which contain at least three or four words) rather than generic keywords, especially if you have a low to moderate budget. The traffic is certainly less, but more qualified. Do not hesitate to get help from a SEA agency in Reunion to launch on Google Ads with an optimal strategy.

Please note: it is important to understand the difference between paid referencing (SEA) and natural referencing (SEO). The latter consists of improving the natural referencing of the site, that is to say its ranking on the search results pages, without advertising investment. The optimization of natural referencing is a complementary web marketing lever that generates effective results in the longer term.

The Display Network
Google Ads opens the doors to its Display network to maximize your visibility. Thanks to this advertising format, you can broadcast banners on the Californian firm's partner sites. This includes platforms like Gmail or YouTube, owned by Google.

Creating a Display campaign means buying advertising space on the Internet, similar to display advertising compared to offline media. You can promote your company, products or services through dynamic content . It is an ideal format at the beginning of the purchasing cycle to make your offer known.

Display campaigns are also a good way to use remarketing . This allows you to reach prospects who have already interacted with your company: for example, they may have visited your website and viewed products. Such advertisements allow you to remind Internet users of their fond memories and guide them to the next step in the conversion funnel. This validates their potential interest in your brand or offer.