KoMarketing will increase their organic traffic by 93 percent year-over-year. Create content for each lead funnel stage. Create content for each stage of lead generation funnels. Blogs, social media posts, and YouTube videos are great for the top of the funnel. Downloadable content such as ebooks, special reports, and case studies work best for the middle of the funnel. Free trials and discount offers will help folks at the bottom of the funnel leap become customers.
Step 3. Drive traffic Now that you’ve created a few pieces of stellar content, it’s time to drive traffic to it. Driving traffic can be done in a bunch of different ways: Organic search A strong SEO strategy is an effective finland consumer email address way to drive traffic to your content. If this topic makes your head spin, Moz’s Beginner’s Guide to SEO will simplify it for you. SEO is, in a nutshell, the practice of understanding your target audience’s search intent crafting experiences around those searches.
That way, they’ll be able to find it when they hit the internet for answers to their burning questions. And that’s why Digital Third Coast saw an 11,324 percent ROI on its SEO campaign for Shorr Packaging. Email marketing After paid and organic social media content, email marketing has the third highest ROI of any marketing media. It’s an effective way to promote your company’s content.