What to do with permanently obsolete product sheets?

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When one of your products is definitely no longer available, it goes without saying that it no longer has to appear on your online store.
If a new reference replaces it, you can consider reusing the same URL .

This assumes that it does not contain any particularities related to the previous product. For your visitor, the experience remains fluid since it is the same page, of which you have simply modified the contents. This assumes that the keywords are similar and that the Meta tags remain close. If only the product visuals and the reference change, keeping a URL has no impact on natural referencing .

If the URL of the sold-out item is not usable, you can redirect it to a new product sheet , or even to the product category page. The redirection has the advantage of keeping the "juice" of the old URL. In fact, if the sold-out product was poorly referenced, with few links pointing to the page, there is no point in establishing the redirection: it would bring nothing to your SEO.


Redirects must be relevant: you must send your Internet user to pages that kuwait telegram are likely to interest them. For example, redirecting them to a “Garden Furniture” category when they were looking to buy a child’s bed would make little sense. You can also take advantage of “404 error” pages. You can personalize them and highlight recommendations or your best-sellers.

Think about all the marketing actions that can transform frustration into a positive experience . Attracting traffic to an e-commerce site is a challenge in itself: customer acquisition is laborious and expensive. That’s why once an Internet user arrives on your store, you must do everything possible to convince them to buy.



Effectively managing stock shortages on your e-commerce site can require some technical skills. That's why it's best to call on a Shopify expert in Réunion . Thanks to their expertise and mastery of the online sales platform, they help you retain your buyers. Even if the product they're looking for is out of stock, you can maximize the potential of your store and convert traffic.