How to Get High Quality Traffic from Facebook Ads There are a few reasons why social networks and paid Facebook ads might be sending low quality traffic to your website: Your audience targeting (or, more broadly, your understanding of who your target audience is) isn’t specific enough. You haven’t tested enough (or correctly). You’ve overemphasized vanity metrics like traffic and engagement. These mistakes are abundantly common, in part because Facebook makes it really easy to get started, but not necessarily easy to do it well.
that offload much of the work of targeting and testing to Facebook’s platform itself. The solution, then, is to spend more time focusing on who your audience is (both how they look and behave on Facebook and estonia consumer email address who they are more broadly) and then run tests to ensure your Facebook ads are tapping into this audience. For example, you may find that your target audience is a member of a specific Facebook group, they read Fast Company, and they’re interested in startups and venture capital.
Get a handle on your audience’s interests, details about who they are and what they do, and proxies through which you can reach them (Which thought leaders do they follow? Do they spend time on your competitors’ social media?). Test individual detail targeting options (interests, job titles, etc.). By running anywhere from 20-40 individual detail tests as their own ad sets, you can identify those that lead to the highest quality traffic and the most sales.