Create your Google My Business profile in 10 steps

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You have certainly already seen this small insert on the right or in the foreground of your browser. Google My Business is a free tool offered by Google and intended for businesses to help you improve your local SEO. You are a fashion store, a grocery store, a restaurant owner, a health professional, etc. Google My Business is a tool for everyone. It allows you to manage your establishment's information, publish news, present your services, receive reviews and messages and most importantly, it can improve your business's SEO in search results and on Google map.

3 benefits of using Google My Business:
Mastering your company's e-reputation
The first reason to use Google my Business is to collect consumer reviews. By creating your profile, you will be able to offer your customers a digital medium to give their opinions and you will be able to respond to them. Reviews have a poignant impact on consumers' purchasing decisions, so it is important to collect them regularly to give trust and seriousness to your brand.

Inform your customers
The second reason for the usefulness of Google My Business is to share information about your business: photos, postal address, hours and of course a link to your website or online store. The goal is to help the user find you easily either to go directly to your establishment or to go to your website. This information is important, it is your storefront on Google, the majority of Internet users do their research on Google before going to your website, the better you inform them the faster they will find you.

Improve your local SEO
The third and final reason to create your Google My Business listing laos telegram phone number list is the local SEO of your establishment in searches. A well-filled and optimized listing will allow you to be highlighted quickly before your site even appears in the search results .

How to create your Google My Business page?
Creating your page is very simple and quick, in about ten minutes you can create and optimize it, here are the steps to follow:

Go to Google My Business
In the upper right corner, click on “ Manage my profile ”
Log in to your Google account, if you don't have one, create one
Enter your company name ( find our optimization recommendations further down in the article )
It's likely that your establishment already exists. If so, its name will appear in the drop-down menu and you can select it.
Enter the address of the establishment, if the pointer does not appear or is not in the right place, you can position it manually on the map.
Indicate the category(ies) of your activity ( find our optimizations in the rest of the article )
Enter the URL of your website or online store and your phone number
Validate your establishment’s profile
Now select a verification method. Google will send you a postal mail with a code that will allow you to confirm ownership of the page.
ease note that when you receive the code, go to the link indicated in the email to validate the establishment. If you log in to your profile and select "validated my establishment", Google will send you an email canceling the code you have just received.

Once the property is validated, you will be able to manage your listing, add content, and modify it from your Google My Business dashboard.

Optimize your Google My Business listing
We will take as an example what we did with the Google My Business profile of Axiom Marketing.

The title of your profile:
We recommend naming mainly what the Internet user will search for in relation to your domain. For Axiom Marketing, our main field of activity is the creation of online stores, the title of our file is "E-commerce agency Réunion | Axiom Marketing", for a fish restaurant in Saint Pierre we will put "Fish restaurant Saint-Pierre | La Plancha". The Internet user will do a specific search for his need, Plumber Saint-Louis, Garage Saint-Leu, etc. Put your keyword then the name of your brand.

Categories:
Indicate as many categories as possible that reflect your field of activity, on Axiom Marketing we have: Marketing agency, Web designer, E-commerce agency, Advertising agency, E-commerce service, Internet marketing service, Business services, start typing to make the category suggestions appear.

Description:
You are limited on the number of characters in your description, briefly tell the story, your vision, the benefits of your service by inserting important keywords.

Reviews:
Always ask your customers for reviews, the more reviews you have, the better Google puts you forward and the more Internet users will trust you.