Cyrus started by explaining how 20 years

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It’s far less linear and allows for more collaboration. Jackie Chu — Internationalization Errors: How to Go Global Without Losing All of Your Traffic With a track record like Jackie’s, it’s hard to imagine not blowing minds. Jackie started by explaining one of the most complex SEO concepts: Hreflang. This explanation led to a few tactical suggestions right off of the bat: Define target language and country Self-canonicalize all URLs Use consistent URL patterns Honestly, there were so many takeaways from this presentation that they were hard to keep track of.


Imagine, all of that information on Hreflang alone was in the first 17 slides… and this presentation was 60 slides long! You’ll definitely want to revisit this presentation in the video bundle, available Friday, to glean all insights costa rica phone number database possible! Cyrus Shepard — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic Cyrus, a long-time MozCon emcee, takes the stage himself this year to discuss how Google may — or may not — use user engagement signals as an input in ranking websites.


of Google patents describe three different types of click signals they could measure: first clicks, long clicks, and last clicks. He then walked through a multitude of small-scale SEO experiments that attempted to influence these click signals to see if he could influence rankings. Some of the experiments included: Optimizing Meta Descriptions in non-traditional ways Removing Title Tag "Boilerplate" Improving the visibility of "Related Articles" Adding FAQs Finally, Cyrus shared some case studies including the migration of the Moz Q&A — which involved over 100,000 URLs — and how they improved user engagement.