According to a survey by the Demand Gen Report, 91% of interviewed buyers said they prefer interactive and visual content to plain static material. We all know rich materials are the basis of all content marketing strategies. But interactivity can take it to the next level. And hey, don’t take it from me, the numbers speak for themselves: in one experience, we managed to increase an ebook’s conversion rate by 20.
7% In another case, we increased conversions for our Persona Generator by an local marketing email list impressive 431% using interactivity. So, yeah. I guess it’s safe to say that it works. And it can be applied to so many types of content. I’m talking about interactive ebooks, calculators, infographics, assessments, and so on. I’ve brought some examples: Interactive ebook Interactive Ebook: The Impact of Artificial Intelligence on Content Marketing Assessments Assessment: How Mature is Your SEO Strategy? Calculator Calculator: How’s the financial efficiency of your marketing? Tools Tool: The Ultimate Buyer Persona Generator In all of these contents, we can create personalized experiences for each visitor through interactivity.
Users can click to view more information in subtopics they like the most in ebooks and infographics, for example. And with calculators and assessments, they all get different results depending on the answers given. One more time, not only does this make for a great experience, but it’s also good for data collection. With every click recorded, we get tons of insightful information to help us build even better experiences.