For his part, renowned author William J. Stanton summarizes his concept as the development of business activities that direct the flow of goods and services from the producer to the consumer or user.
Philip Kotler , considered the father of marketing, defines it as the social and administrative process through which groups and individuals satisfy needs by creating and exchanging goods and services.
Marketing involves the synergistic practice of techniques and strategies that add differential value to brands and products to satisfy consumer needs and strengthen the position of companies in the market.
What is Marketing for?
The subject could be shortened by saying that the direct objective of at&t email list marketing is for a company to put its merchandise in the hands of consumers . Or for companies to do business.
However, for this exchange to happen and be sustainable over time, much more is needed than just a product and a potential customer.
It is necessary, for example, to consider factors such as market research, the determination and study of direct and indirect competition, the design or adaptation of goods and their distribution, communication and evaluation of objectives and achievements.
Despite being a concept that was born supported by the Industrial Revolution and strengthened in the 20th century, no one disputes its validity.
Today, marketing is essential for the success of any company, especially when there are more and more commercial actors and the borders have disappeared for many products.
In this context, as competition increases and consumers become more demanding, a solid marketing strategy allows you to capture and retain quality leads and, therefore, customers. Let's talk in detail about its importance.
First, marketing helps companies identify and understand consumers. It is responsible for discovering their needs and desires and then designing products and services to satisfy those needs.
But it also helps to evaluate whether the audience chosen for a given product is the right one, whether it targets the right need and a series of etceteras that can optimize the decisions already made and make the return on investment more efficient.