Once your email campaign is sent, Brevo (formerly sendinblue) automatically generates a comprehensive statistical report to help you measure its effectiveness.
The report includes several key performance indicators (KPIs) such as open rate, number of clicks, time spent on email, and many more. These KPIs can be easily measured over a given period of time using a timeline filter.
In addition to these basic KPIs, Brevo also offers more advanced reporting with the Business and Brevo+ plans to help you better understand your campaign results. These reports include KPIs such as “soft” and “hard” bounces (sections that are ignored or highly visible to clickers) as well as the response rate.
With these detailed and customizable reports, Brevo positions itself as one of the best email KPI tracking tools . Brevo’s reports also offer additional features, such as user geolocation and statistics on the devices used to open emails.
Additionally, a heat map and advanced statistics on opens and clicks are available to help analyze your campaign performance in more depth.
SMS Marketing Feature
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Brevo (formerly sendinblue) allows you to send SMS marketing campaigns directly from the tool. This feature is greatly facilitated by the interface that allows you to create and launch an SMS marketing campaign in less than 10 minutes .
Although the SMS Marketing features offered by Brevo are quite basic compared to its competitors, they still allow even the most novice users to launch effective campaigns.
It is possible to purchase SMS credits in bulk and activate canada whatsapp list your campaigns with just one click .
SMS campaigns can be personalized and designed to engage your customers. Brevo SMS supports GSM characters, Unicode content using non-Latin alphabets, and emojis. SMS campaigns can be sent not only from Brevo, but also from the Brevo API and some plugins .
You can boost your sales by sending targeted SMS messages and promote your brand with SMS campaigns sent directly to your customers. Automatic notifications can also be scheduled to get more engagement , such as order confirmations.
CRM functionality
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Brevo software offers a built-in CRM option to bring all lead and contact information together in one place.
With this tool, a lot of information is collected to improve customer knowledge and action tracking. Although simple and limited in terms of functionality, Brevo's CRM provides access to all the basic data to qualify and segment customers and prospects .
Brevo Sales CRM also allows users to estimate the probability of closing at each opportunity stage in the corresponding pipeline. This allows sales managers to forecast sales based on the probability of winning the opportunities in the pipeline.