4 misconceptions about SMS marketing

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The use and impact of SMS marketing are poorly understood. This simple, direct and inexpensive communication channel nevertheless represents a real opportunity for businesses. Esendex takes stock of 4 preconceived ideas about SMS marketing.

SMS: it’s outdated!
On the contrary: users are increasingly receptive to this channel. In fact, in 2020, 62% of consumers agreed to receive SMS communications from a brand or company. Many of them have then understood the potential of this means of communication and 57% of business leaders and marketing specialists have increased the budget dedicated to this channel in 2021.

Even in the age of social media and emails, SMS is a highly effective communication channel . With a 96% read rate , you can be sure that your message will be read, unlike an email that could get lost in the crowd.

Thanks to its short format, the marketing SMS is read quickly and immediately memorized, which multiplies the impact of your message!

SMS marketing is intrusive
SMS allows you to stay connected with your customers throughout the purchasing journey and beyond.

SMS is a direct means of communication that allows you to provide concise new zealand whatsapp list information without any unnecessary details , such as a purchase confirmation, a delivery in progress, the arrival of a new product, a promotional code, etc.

Here are the rules to follow to avoid appearing intrusive to your customers:

Implement opt-in: You must obtain clear and explicit consent from your customers before sending them SMS communications.
Send a message with relevant and tailored content. Personalize your SMS communications to make your customer feel more engaged with your message.
Moderate the frequency of your sendings and do not communicate outside the hours authorized by the CNIL .
Offer a STOP SMS option at the end of each message.
Also read: SMS, SMS Landing Page or RCS, which channel to choose?

SMS, a solution of little interest to SMEs
SMS is an interesting channel for any type of business. SMEs have a smaller communication budget, but this does not exclude the use of SMS in their marketing strategy.

The possibilities of SMS are numerous and all communication scenarios are possible: invitation to an event, sending a promotion, broadcasting weekly or monthly advice, transaction messages, satisfaction surveys, additional sales, launching a competition, changing your store's opening hours, etc.

SMS meets all marketing objectives: sales, loyalty, awareness, generation of traffic to a point of sale or increasing traffic to a website, etc.

Innovations around SMS are developing: you can now associate a personalized landing page with your SMS to increase the impact of your message!

Finally, SMS is an inexpensive channel and therefore accessible to all types of businesses and budgets.