How to increase sales and get more leads with content marketing?

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A content marketing strategy involves developing and distributing content according to a previously developed communication plan. Designing this content to answer the most common questions and pain points of potential customers is a simple way to capture leads. How can you use content to increase sales? What are some less obvious ideas that can help you do this? Find out how to get leads with well-chosen content.

Interested in increasing sales through content?
Using Google’s autocomplete feature when typing relevant keyword phrases is one of the easiest ways to get inspiration. However, there is a downside to using autocomplete suggestions – while they are valuable for both the user (by meeting their real needs) and for SEO, they don’t leave room for innovation.

Relying on topic suggestions from top Google results should be just one way to come up with ideas for creating valuable content.

Content Types and Lead Generation
One of the best practices that is helpful in developing valuable content ideas involves sourcing iceland phone number list blog topics not only from keyword planners and external tools, but also directly from the organization. After all, if a question comes up between multiple salespeople – it is a clear signal to the marketer that the topic is worth discussing thoroughly on multiple levels.

This new approach to finding inspiration comes into play when generating content in situations where a change in the organization’s strategy is at stake. In many cases, for example, when SaaS companies plan to increase prices as they expand – it’s important to revamp the existing content marketing plan. This will help reach high-end customers.

Your website stats vs. your response to leads
A fairly common scenario is that the target website may generate a relatively large number of visits, but this does not translate into a satisfactory number of conversions. Furthermore – data on website visits is not a suitable indicator – as these are rather abstract statistics that are difficult to compare objectively.

The main problem for marketers is that they rely too much on counting page views, and this is due to several reasons:

a large number of Internet users browsing the site with a low conversion rate means that the information on traffic analysis may be questionable,
many websites owe their popularity to generating traffic from just a few pages,
The desire to bring more traffic to the website can contribute to the use of content that, although it increases visits, will not increase conversions and sales.
Acquiring leads through sales calls
If you like to experiment and use new techniques in your work – forget for a moment about the tools you already know well to help you create content.

To start, try listening to your salespeople’s calls. The most important thing for you will be to learn the voice of your prospects – their needs, arguments, and objections.

There’s no rule of thumb about how many of these calls you should follow up on – you can start to see value after just a few, or sometimes a dozen, calls. This experience will equip you with a powerful dose of knowledge about your target audience, which will allow you to redefine your current content marketing strategy in terms of topics and content types. In the long run, this will allow you to increase sales to your desired audience.

Take on the role of salesperson in the service of lead acquisition
Sometimes, executing a content marketing plan happens without any cooperation with the sales department. And it is the salespeople who have the most knowledge about both potential and current customers.

If you feel comfortable – you can even take it a step further and try having some or more of these conversations on your own – this shift in roles and stepping out of your comfort zone is a win-win situation.

You will gain insight into the company’s audience, its potential customers – and if the salesperson is included in this experiment and is faced with, for example, the task of creating a valuable blog article for his potential partner – then he will most likely be more willing to share it with customers. What do you think will be his reaction to the leads that flow through your SEO-optimized article by a copywriter?