Generation Z and the customer experience

[chameli]

The question of customer experience is on everyone's lips. It has been Phone number library discussed and thought about a lot around the concept of generation. These generations have all had different paths, expectations and desires. But what about Generation Z in particular?

This generation born between 1995 and 2009 is of increasing interest to marketing professionals, because it is the new target to conquer whether in BtoC or BtoB. In the BtoB sector, the question of generation Z only arises in BtoC. However, changes in consumption patterns, behavior and mentality are forcing all companies to rethink their strategies. Whether HR, marketing, communications or sales, generation Y and then generation Z are shaking up existing codes.

When it comes to customer relations and customer experience, Generation Z is ultra-connected. From this ultra-connection, the digital impact including e-reputation and immediacy are important aspects of this generation.

We can therefore ask ourselves what means BtoB companies should put in place to optimize the customer experience of generation Z?
Generation Z is made up of individuals born between 1995 and 2009. They grew up in an environment where social networks and digital were growing. They are nicknamed the silent generation or Generation C (for Communication, Collaboration, Connection and Creativity).

These 4 Cs reflect what this generation is looking for, whether in education, work or in their consumption. Generation Z wants a culture of instantaneity. They demand more than Generation Y. With this digital universe, they have taken possession of social networks and know their uses just as much as Generation Y.

Through the digital consumption mode, the culture of the instant is really very marked. Almost 90% of this generation does research on the internet in order to make or convince to buy. The instantaneity makes this generation the queen of zap. Fashions and interests come and go very quickly like Pokémon Go.