Revenue Growth Transformation Consultant

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You can refer to this template tool when designing persona positioning. Taking the business scenario of a hardware and building materials procurement platform as an example, persona positioning first solves the key questions of "who am I", "what problems can I solve", and "why do customers trust me". If you have worked on products, you must be familiar with this. This is a question that must be answered for product value positioning. At the same time, I divide the sales persona into functional attributes, service attributes, marketing attributes, and value attributes. In this aspect, we have always believed that the "expert type" persona is functional attributes + value attributes, lacking service attributes and marketing attributes.


When applying this template to design a persona, it is centered on the romania whatsapp resource service provided by the sales individual rather than the corporate brand. This is also mentioned at the beginning of the persona positioning part. The sales persona positioning is "an independent individual with independent business awareness to provide customers with overall value services." .How to reflect the personality positioning? After finding the personality positioning, the next step is to reflect the personality through the infrastructure of the circle of friends. WeChat/enterprise micro-circle of friends provides a promotion point. The circle of friends of WeChat/enterprise micro-circle covers the head picture + nickname personal profile and the top content of the circle of friends.


Let's compare the difference between the decoration of the traditional sales circle of friends and the decoration of the consultant sales circle of friends. The difference in cognition. The traditional sales circle of friends either does not pay attention to the decoration. Most of the sales circles of friends either have no cover or are landscape pictures. Users don't know what you do; some companies' sales circles of friends are designed around the product value of the company. The product name + service content lists a lot of items. The circle of friends of consultant sales should package the personality positioning of the sales person.