The simplest option is to monitor industry news and statistics. But the most valuable information, in terms of management decisions, is provided by marketing research. One of the most common arguments for refusing to conduct comprehensive market research is: “We already have customs data, and we know the Rosstat website, why do we need it?” Desk research is often based on statistics. In both cases, numbers are at the forefront. But let's look at the broad stages of preparing a marketing study to understand the difference in these types of numbers. At the first stage of the study, regulatory acts, reference books, classifiers, technical documentation on the topic are analyzed in order to determine the main terms and classification of products.
If you have been working in the market for a long austria telegram time, then most likely you know what classifier codes your products belong to - the basic ones are OKVED, TN VED and ETSNG. It is in the context of these classifiers that statistical information is usually purchased or downloaded for primary analysis. Often, companies focus on the codes according to which they themselves declare their products and can miss a number of important positions. According to the experience of our clients, such a situation occurs in half of the cases. information on deliveries not only in the context of codes, but also based on product names and main brands.
Only companies with large arrays of data have such an opportunity. As part of the analysis of technical regulation of the industry, information on GOSTs, technical regulations, quotas, taxes, customs duties, etc. is also considered. This is an important factor that will need to be taken into account when forecasting the market and determining key trends. At the second stage, statistical information undergoes one of the most important transformations - verification, processing and interpretation. At this stage, errors often occur, and experience in working with the specifics of filling out declarations is needed. Declarants are very often guided by their own rules for classifying and labeling products.