But here comes digital to our rescue. How? Through data .

[nurmohammadkhan]

The data
We saw it above; everything starts from the Customer Journey and the centrality of customers. Therefore, the first question that companies must ask themselves is: who are these customers?

And then: how do they behave? What are their preferences and needs? So, finally: what can they want?

Very simple questions. But the answers may seem impossible to obtain, when belgium whatsapp resource the audience you are addressing is made up of thousands or millions of people, as in the case of insurance companies.


Data is the fuel for all the technological innovation we are immersed in . And it is everywhere. We all produce it all the time. When we interact on social networks, when we search on Google, when we use a navigation app on our smartphone, when we chat and exchange messages, when we watch a video or scroll through photos…and, of course, when we interface with a company's customer service.

These are just a few examples; and we have excluded everything that concerns our “objects”, which are and will be increasingly interconnected. We are referring to the IoT (Internet of Things), which will have an increasingly decisive impact on the insurance sector (just think of automotive , home automation , but also wearable devices for health and fitness).

This information is the basis for having an accurate, dynamic and in-depth picture of your audience.

But you need to know how to collect them in the best way, in omnichannel mode. Then, analyze and interpret them with automated Artificial Intelligence systems . And finally obtain a readable output, functional for your purposes.

To put it another way: it is not enough to aim for maximum quantity. But you have to know how to identify and select quality data . And make it operational. This is where the revolution starts, the transition from one-size-fits-all communication to tailor-made communication .

It is therefore a question of dividing one's target into different segments, united by common and homogeneous characteristics, increasingly specific.