The marketing department is no exception, as AI can help automate routine tasks, optimize campaigns, drive personalization, help people make data-driven decisions, and predict customer behavior.
That’s why 60% of CMOs have implemented AI-driven initiati usa mobile db ves in their marketing strategies according to our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ report. CMOs also believe that AI will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%).
There’s no doubt that AI is having an impact on digital marketing. It’s changing the way marketers work, gather information, get insights, and craft campaigns, but more importantly it’s having an impact on marketing strategy.
In this blog we’ll explore these questions:
What AI digital marketing tools should you use?
How can you create an AI digital marketing strategy?
How can you use AI to implement a digital marketing strategy?