But let's get back to the main topic of this post, the tools that are most used in Inbound Marketing today . There are millions of tools but... do you know which one is the right one for each stage of the client? And the best one according to your needs? Here we present a compilation of tools that will make your Inbound Marketing strategy possible in all its phases.
The goal of Inbound is to win over how to get philippines number for whatsapp the customer . There are a number of tools that we can use to optimize our campaigns, taking into account the different channels we target and their phase of the buyer's journey.
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1. Attraction
In this first phase, the goal will be to attract the attention of the right traffic. To attract quality visits, you must use channels such as:
Blog : writing quality content with value for consumers is the best way to attract quality visitors
Social networks : once you know who your target audience is, you will know which social networks they use and from there you will know what topics interest them and you will be able to create content tailored to them.
SEO : When users want to find information about your product or service, they will use search engines. In order for users to find you easily, you must be well positioned on Google through the keywords that characterize your content.
Website: The website must be optimized and easy to use by your target audience.
Newsletter : allows users to stay informed of the latest news without having to go to your website. Through newsletters you can build loyalty and generate traffic.
Tools for attraction:
1.1. Semrush
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It is a perfect tool for developing an international SEO strategy. This tool will allow you to study keywords, analyze your competition, buy several domains, follow keyword rankings, etc.
1.2. Ahrefs
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It is a complete tool to analyze the incoming links of your website, your competitors or any domain that exists. It allows you to analyze the meta tags or the H1 and H2 of your website and perform a real-time search of the terms about which we are interested in knowing their presence on social networks.
1.3. Moz
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Previously called Seomoz, it is a software specialized in SEO but that allows us to perform other functions within Inbound Marketing. It is perfect if we want to find out and get quality external links for your website.
1.4. Google Awords Keyword Planner
It allows you to choose the right keywords for your SEO and SEM campaigns and choose the market niche. It also tells you which one is the most profitable and chooses the most relevant ones from the entire list of words.
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2. Conversion
In this second phase you must convert this user traffic into leads. To do this, the ideal solution is to obtain personal data so that you can then create a database. It is not so difficult to request this information if in exchange you give them valuable content through ebooks, infographics, presentations, courses, webinars, etc. The key techniques to achieve this are:
Attractive call buttons such as: Download your free Inbound Marketing ebook.