Here we must specify that there are actually two closing dates. On July 1, 2023, the standard properties active, while those who are using Universal Analytics 360 have a 3-month uk number for whatsapp extension, so the activity will cease on October 1, 2023.
What is Google Analytics 4?
Born from the former property “Wep+App” , GA4 is a tracking property that allows you to track data from many channels, including those via apps. The tracking system is based on IPs and for this reason, since Chrome abandons third-party cookies, also in 2023, Universal will become too obsolete.