Segment marketing is when you focus your communication efforts on a specific niche . This niche can be based on class, preferences, regions, and more. But regardless of what it is, one thing is certain: a niche creates a focus.
Today, my focus is to share more about the benefits of usa consumer email database marketing with you. It doesn’t matter if you work in high-end and mid-range, green and yellow homes or luxury. Here, you will learn the importance of focusing your efforts on a niche.
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What is segment marketing?
Segment Marketing: illustration of a pie chart drawn on the floor, divided into three unequal and colored parts and within each of the parts, illustrations of people.
Segment marketing is a set of strategies aimed at specific market niches. Through a good definition of the segment, the audience and the service, segment marketing targets the right people, prioritizing quality over quantity .
In order to be efficient and well executed, segment marketing, also known as segment marketing or segmented marketing, requires a few things:
An ICP – defining the company’s ideal customer profile
A buyer persona – a character that represents the ICP
A branding persona – a character that represents the company
What is segmentation for?
Segmenting means dividing into groups. In the market, this is important because it is how we better understand the different audience profiles that may consume with us.
Market segmentation, in itself, is an area of knowledge that proposes four basic ways of segmenting your audience. They are:
Behavioral segmentation , based on consumer behavior
Psychographic segmentation , based on the consumer's lifestyle
Demographic segmentation , related to the consumer profile
Geographic segmentation , based on the consumer's location
However, for this article, this is not the segmentation we will take into consideration, but rather the real estate market. Still, the focus of segment marketing remains the same: being more assertive in your investments.
What are the segments of the real estate market?
Segment Marketing: close-up of a hand aiming a dart at a target.
The real estate market is full of segments. Therefore, understanding them is, once again, a matter of creating a focus and acting accordingly. Here, the segments addressed are those related to the different standards of properties sold throughout Brazil.