The clearest and most direct way to generate demand is through market opportunity detection. This is the key role of a B2B marketing team.
Therefore, when planning a B2B demand generation strategy, we must begin by defining the opportunities we are going to pursue, and then set out the objectives and strategy.
In this article we will see the following topics:
What are marketing opportunities and how to find them?
How to transform marketing opportunities into marketing objectives
How to identify potential clients.
How to select demand generation channels.
How to create quality content.
How to measure and analyze the performance of your campaigns.
How to execute and automate your Demand Generation strategy
Final comments
What are marketing opportunities and how to find them?
The concept of “marketing opportunity” refers to a situation in your target market where there is an unmet need or desire that your company can satisfy with its products or services. This opportunity can be identified through market research, active listening to customers, or observing emerging trends in the market. However, the main source used by SMEs to identify opportunities is the “nose” of their leaders.
Once you have identified a marketing opportunity, it is important to assess whether it is viable for your business. This involves considering factors such as the size of the potential market, existing competition, and the resources phone number in korea required to carry out a marketing strategy to take advantage of the opportunity.
Once you've determined that the marketing opportunity is viable, the next step is to develop an action plan to take advantage of it. This may include creating new products or services, modifying existing ones, or creating targeted marketing campaigns to attract potential customers .
It's important to note that identifying and taking advantage of marketing opportunities is not a linear process. You need to be constantly on the lookout for new opportunities and continually assess existing ones to ensure your marketing strategy remains relevant and effective.
In short, identifying and taking advantage of marketing opportunities is essential to your company's long-term success. It's an ongoing process of research, evaluation, and planning that requires a proactive mindset and a strategic approach. Over time, this approach will help your company stay one step ahead of its competitors and ensure its survival in an increasingly competitive market.
It is clear that identifying marketing opportunities is just the beginning of a continuous process. To take action, we must transform opportunities into concrete challenges, or more precisely, into marketing objectives.