Programmatic advertising happens in a matter of seconds. But let's philippines whatsapp number facebook start at the beginning. When a brand wants to promote its products through automated media buying, the first thing it needs to do is turn to a Demand Side Platform (DSP). , which are platforms where advertisers can buy advertising space in an automated manner. This purchase works with the real-time bidding format because these spaces are auctioned at the moment a user enters a website that offers its space.
When this happens, the different bids arrive on the platform on the side offering the advertising space (called SSP ) and the space is automatically assigned to the highest bidder , that is, the one offering the highest cost per thousand impressions (which is usually the most common option). But aspects such as the type of campaign, the size of the creatives, the budget, among others, are also taken into account.
In addition, the goal is to show the user an advertisement related to their interests and their history of behavior on the network, which is why algorithms and data analysis are also used in real-time programmatic marketing .
Advantages of programmatic marketing over traditional media buying
Speed and simplicity : Compared to traditional advertising, one of the advantages of programmatic marketing is that there is no need to go through the negotiation process, as everything related to the placement o