On the computer screen there is an open document, completely blank except for three words in large letters.
The only 3 words I've been able to write in the last half hour:
“COPYWRITING TECHNIQUES”.
Just below, the blinking cursor looks at me as if to say: “ Chata, are you going to put something else or not? ”
And I don't know what to say, because I'm stuck in a monumental block. I don't have the slightest idea of how I'm going to approach this damned post. The mother of all topos, what was I thinking when I chose such a broad topic...
I take a long sigh and turn my head.
–Amelio.
–Yes, boss?
–What can you think of that I could tell in this post?
My assistant and stuffed monkey, Amelio, comes over and looks at the screen over my shoulder.
–Hmmm, copywriting techniques? I don’t know… why don’t you talk about research and stuff like that?
I shake my head.
–Research is not a copywriting chinese overseas europe data technique. At most, it is a phase of the process.
–And what about formulas?
–No, not at all. Those are structures, not techniques.
–I don’t know… I’m drawing a blank, boss.
I snort in exasperation.
–You're not being very helpful, Amelio.
Amelio shrugs.
–What do you want me to say? I don't know about these things, I'm just a stuffed monkey assistant.
–Exactly, “A-SSIST-EN-CE” –I say, emphasizing each syllable–. That’s what I pay you for, to assist me. But you’re helping me very little.
–You pay me to close your emails and to get your subscribers to invite you to a vermouth. By the way, speaking of payments, I still haven't received the bananas from the last month.
–Okay, well –I cut him off with a wave of my hand–. Each thing in its own time, okay? Now the question is what to do with this damn post.
–Well, I don’t know… why don’t you talk about techniques to make the text work better?
I remain thoughtful for a few seconds.
–So that the copy converts more, you say?
–Yes, whatever you call it.
Suddenly I open my eyes wide.
–Of course! Amelio, you are a genius. This month you will have a double ration of bananas.
I start typing like crazy.
–Okay, but what about last month’s…?
–Later, Amelio, later. Now I'm inspired – I say without taking my eyes off the screen.
“Clack, clack, clack, clack, clack…”.
–Of course… – Amelio mutters – Any day now I’ll call SEPRONA to have you inspected.