Management is facing increasingly frequent

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One of the reasons why many organizations do not achieve the desired results is the application of marketing tactics without a previously established and well thought-out plan. Management commitment is essential to convey to the rest of the company the need for them to be fully involved. To do this, a clear message must be sent and specific objectives set.

Until a few years ago, for a CEO, running a company consisted of taiwan telegram group link overseeing management and planning for several years, ensuring that there were no deviations. In other words, managing what is certain prevailed over managing what is uncertain.



Today, things are completely different and radical changes, so management cannot focus solely on being the lever for success. It also has to prepare the organization to work with uncertainty. This is where marketing takes on its importance as a function to a mindset, or even as a cross-cutting tool for agile adaptation.

Management faces a major challenge before undertaking the transformation: establishing the cultural mindset that will establish an adequate basis for achieving success. Achieving this change in mindset depends on three fundamental points