LinkedIn is currently the most famous professional social network in the world, one of the best platforms in the world for generating business opportunities . The possibilities it offers to professionals and companies are numerous. One of these possibilities is to show each user the Social Selling Index, a very important metric for those who want to improve their personal brand or increase their sales on this social network.
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What is the Social Selling Index (SSI)?
The Social Selling Index is the free philippine number for whatsapp effectiveness with which a user or company manages its LinkedIn profile . In other words, it is a measurement of the sales effort made on the social network.
The origin of the Social Selling Index dates back to 2014, when it was only able to measure the effort made by companies' sales teams. However, years later it expanded its function to measure the sales effort made by each of its users.
If a user is not a salesperson and does not sell any product or service, how can the Social Selling Index measure their sales effort? The sales effort measured by the SSI is not only aimed at users who sell something on LinkedIn , it is also very useful for all those who want to improve their own personal brand, that is, for those who use the professional social network for branding with the aim of attracting the attention of recruiters, or becoming a reference for a sector, etc.
How is the Social Selling Index calculated?
The Social Selling Index (SSI) is an index that measures user activity and engagement on the LinkedIn social network. The score is based on 100 points and is calculated taking into account four factors (each of which can contribute a maximum of 25 points).
These factors are as follows:
1. Personal brand: This factor refers to the optimization of the profile, the multimedia content that includes the user profile, the content in the publications section, etc.
2. Searching for suitable users: to increase the points in this section, it is necessary to carry out an advanced search for suitable users, visit other profiles of interest, and in general, be active with other users of the social network.
3. Interaction: This indicator can increase if the user performs the following actions; participating in groups, interacting with other users, sharing relevant content, using pulse, and other LinkedIn tools…
4. Networking: This factor's score increases not only by creating relationships on LinkedIn, but also by strengthening them. To do this, the user can use LinkedIn introductions, create lists of target clients, take advantage of relationships with close contacts (first-degree contacts), etc.