Smart Content: 5 strategies for its correct implementation

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What is Smart Content? It is defined as content created to adapt to each of the purchasing cycles. But it goes further. It also consists of generating blog posts, images, videos and other types of personalized publications, that is, those that respond to the particular needs of each user.

There are several reasons to lean towards them. But the main gcash database one is that nearly 3 million blog articles are uploaded to the internet every day . This being an astronomical figure, which places any keyword within areas where competition is high, practices to attract customers thanks to content, generating engagement and conversions due to its implementation, must become intelligent.

Here is a list of 5 strategies that will guide you when applying them:

1. Use a CMS that supports them

There are several systems that, among their functionalities, promote Smart Content practices. For example, they allow general content to be displayed every time a new Internet user logs in, in order to increase the chances of finding what they are looking for. But once they have logged in several times, these systems are capable of automating and suggesting articles and other items to their tastes and recurring preferences. So, when choosing the one that will support the pages of your site (whether you are starting your business or thinking of migrating), choose the CMS that has the most appropriate smart tools.

2. Recruit influencers

The benefits of having the help of these influencers is that they have managed to win over a specific audience with shared common interests. By matching with influencers related to your brand, you can ask them to write an article about your products, or to share yours in their community. With this, you will not only make your posts more efficient in terms of generating new leads, but a link from a reputable blogger will give your site greater authority and improve its SEO.

3. Prefer visual content

These have a 94% visibility over text-based content . Since you want to be on the word of mouth, which in the world of the internet basically means gaining links and shares, favour content with high-quality images that show your products in context or that are evocative. If you don't have a large budget to hire designers, look for free alternatives that allow you to access freely attributable, professional-looking photos or videos.

4. Use statistical tools

Google Analytics and Adwords offer a wealth of data that, if you know how to use it, can open the doors to untapped niches. For example, by analyzing keywords linked to your brand, you can create content maps that have a good supply/demand ratio in search engines (niches). This way, your efforts will target the searches that users are doing most frequently, but whose field remains underdeveloped.

5. Rework your successful content

If you made a video that got a lot of likes and shares, then it is more than advisable to turn it into an infographic, Slideshare, a blog article or something else. By doing so you will have access to those clients who, although they share the same interests as your video's audience, prefer other channels. Also, consider that to transform, for example, a video into an article, the efforts are less. And since these are contents that predict success, the resources invested promise greater returns than in cases where you do not really know how your audience will react.

You already know. If you want to increase your traffic, generate leads and improve engagement, you must focus on creating effective strategies that make the best use of Smart Content .