This is a particularly inspired use of mobile technology for one simple reason. There isn't much to do while you sit around waiting for a movie to start. People are likely to be using their phones right before the movie starts because they'll be turning them off for the movie. So this is the perfect time to grab users' attention with a fun augmented reality experience .
4.-
PerfectCorp YouCam
Shopping for makeup, especially online, can be tricky. Because it's hard to know how products will look or feel on you if you've never used them. Some forward-thinking makeup brands are looking at using mobile technology to solve this problem. And now US discount chain Target is doing just that.
Paired with Perfect Corp's YouCam Makeup augmented reality app , Target shoppers and website users can now try on makeup before they buy it. The technology is initially only available in select brick-and-mortar locations. But users can already try out the feature on Target.com.
The beauty of all this is that people who use AR for these kinds of purposes are 1.6 times more likely to make a purchase afterwards . And those who do make a purchase spend an average of 2.7 times more than people who don’t use AR.
All brands that use the YouCam platform have higher sales than those that don’t. This is all because the ability to try before buying is a huge benefit when purchasing beauty products.
5.- Honda increases social presence in the redesign of the Civic
Honda Civic
Honda valued mobile devices when targeting millennials with ads on social media platforms for the launch of its new Civic design.
Popular among younger drivers, the Honda Civic redesign prompted the automaker to comprehensively reach out to the millennial demographic with a wide range of native messaging across popular social media channels.
Honda thus boosted engagement on platforms such as Snapchat, Instagram, YouTube, Twitter and Facebook, with a variety of ad campaigns unique to each platform, such as filters on Snapchat and video ads on Instagram.
The social media campaign is meant to showcase the look and features to millennials , who are likely to be interested in the vehicle. Honda launched a national filter on Snapchat that users could share with their friends.
6.- Levi's
Levi's
Levi's is all about the non-intrusive approach with opt-in and geo-targeted ads . The denim brand built a deep connection with mobile users through an ad experience that targeted Boost Mobile customers. All through a subscription strategy combined with geo-targeting.
Boost Mobile users were given the opportunity to save money on their monthly bill by filipina whatsapp downloading an app that served geo-targeted ads. Levi's hoped to drive nearby consumers to stores through an advertising opportunity that users chose to interact with, rather than with an intrusive ad.
Users who downloaded the Boost Dealz app got a discount on their monthly phone bill. Levi's geotechnology picked up users within a certain location radius. Which caused localized ads to appear to users.
7.- Mars Chocolate and TruMoo combine instant playback video
Mobile video is on the rise and marketers are becoming more precise. They are looking to reach out to the consumer with personalization. Video is 50 times more likely to generate organic search results than plain text.
For example, Mars Chocolate North America and TruMoo ran instant-play video ads natively within apps. These targeted users through in-person shopping behavior and incremental in-store sales measurements.
Purchasing behavior data allowed product brands to gain more insights into shoppers on the Opera Mediaworks advertising platform. This partnership allowed brands to target, via mobile, those who were most likely to purchase their products.
As you can see from all these examples, mobile is an effective method to reach your target audience . With MDirector 's SMS Marketing software you can create successful strategies to communicate and build customer loyalty wherever they are. Especially by sending mass text messages directly to their phones. You can't forget the increasingly emerging power of SMS Marketing strategies .