Some of the most effective methods of promoting beauty salons in social networks used by managers are promotions and contests. You can look at their ideas from competitors or generate your own. Thus, among the most popular promotions for a beauty salon, you can highlight a discount on a second service, a discount for a repost, gift services, etc.
Advertising a beauty salon on social networks
Also among the common competitions for beauty salons, one can highlight “the best photo in the salon”, “the funniest photo title” and participation in Giveaway.
Typical mistakes in advertising a beauty salon on social networks
Impersonal communication with the audience
There is no result from linkedin database image advertising of beauty salons - both in real life and on the Internet. And in relation to social networks this is more obvious. After all, communication there is informal, people communicate with each other in simple language. And let's say a beauty salon starts to talk about its promotions and services in official language. This will simply push away subscribers, causing them to be confused.
Communication should certainly be personal (personal appeals and communication with your client as a best friend are preferable). Moreover, it is also worth considering the different categories of users.
This is where it is very important to understand who comes to your salon, how old these people are, what they like, what their life priorities are (by the way, you can find out about this quite easily from social networks - just watch your audience, track their behavior on forums, personal pages). In a word, different messages should be intended for different groups of people.
You will achieve the desired results not only as a result of communication "beauty salon - client", but "salon manager (master, administrator) - client". Personal communication is in the first place.
For each audience segment, it is necessary to prepare its own material, correctly placing emphasis in accordance with the interests of its participants.
Direct quantitative assessment of indicators
If there are no special questions about the site (here you only need to count the number of visitors, transitions and calls), then with groups, things are not so clear. Your community may consist of a thousand users, but the percentage of those who return after joining will be only 1-3%. At the same time, the group may be small, for example, 70 participants, but they can all act as your regular customers.
It is in social networks that another important indicator comes into play - the quality of content. In fact, everything here is built around this concept.
The Wrong End Goal of Advertising Campaigns
Advertising a beauty salon on social networks is necessary to sell services and attract new clients. But the difficulty is that it is not always possible to achieve the set goals. What is the reason? The fact is that as part of marketing activities, owners of pages on social networks are simply trying to "palm off" goods and services. Of course, there is no talk of any competent promotion here.
At the same time, users view social networks as a place for communication. Therefore, it will be more effective to focus on building long-term relationships with your clientele and forming a favorable image. An influx of new clients and increased sales will be a natural result of this movement. Yes, you will have to put in more effort and spend more time here, but it is worth it.
Of course, this does not mean that it is impossible to attract new clients through social networks. Everything is possible. It is just better to do it indirectly rather than directly - through word of mouth, recommendations and already loyal users.
Episodic bursts of activity
This mistake is a consequence of the previous one. In order to work effectively with the audience of social networks, you need to constantly monitor this process. As soon as you break contact, you will immediately lose everything that was previously worked out. In this regard, you should definitely make more than 1-2 publications per month.
Work only for sales, not for loyalty
This error is similar to the previous ones, but it is especially worth focusing on.
SMM promotion can be compared to email marketing, the purpose of which is to increase the loyalty of existing customers. This is primarily focused on increasing the loyalty of an already formed customer base, as well as an active offer to join VKontakte and Facebook communities - just as on their website, companies offer users to subscribe to a newsletter.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Advertising a beauty salon on social networks requires engaging content, attention to various nuances: message titles (similar to the subject of a letter in a newsletter), an informative teaser title (the first couple of lines of a message, motivating the visitor to read the entire text), as well as identifying how often and at what time messages should be sent.
Author of the article
Alena Ermolaeva
Alena Ermolaeva
Head of Content and Design
Article published: 12.12.2018
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