One of the major differences between conventional radio (AM and FM) and web radio is the transmission method. While AM/FM radios are transmitted via electromagnetic waves, web radios are transmitted via streaming, a technology for transmitting data over the internet.
Now that you know each of the four main types of stations, their reach and market share, can you, as an advertiser, imagine which is the best station to advertise on? All of them! Do you know why? Because more than 80% of the population listens to the radio .
Evolution of radio and its scope
In these more than 100 years of the grandfather of communication philippines phone lookup it has reinvented itself, adapted to changes and continues to be one of the preferred means of listening to music, getting information and having fun.
A report released by Kantar in April 2022 reveals that currently 46% of Brazilians listen to the radio via dial-up and 12% via digital means. Another interesting fact is that in 2021, 36% of radio listeners had radio apps, an increase of 86% compared to 2017 and, surprisingly, online radio consumption grew 186% compared to 2019.
But with so many types of broadcasters, in so many locations, with types of advertising in different formats, how can you know if the advertising is being broadcast as contracted?
If the formats are different, if the schedules are undetermined, if the locations go beyond the city limits and the quantities vary by campaign or action, how can you monitor all this advertising? It's that simple, hire Audiency.
Those who know the potential of radio advertise. Those who advertise know the importance of effectively managing the entire campaign, from the distribution of spots to the checking of everything broadcast.
Find out how we can help your company achieve an even better return on this valuable medium. Request an evaluation of your campaign right now and be part of the countless success stories in the retail market, such as supermarket chains , and credit unions in the financial sector.
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