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1. Bad layout
When a site is overloaded with various elements, it negatively affects the user experience (UX). At the same time, the visual design of materials, which the resource visitor evaluates as pleasant, significantly facilitates the perception of information.
Development of selling sites statistics
Special studies conducted by Kevin Larson from Microsoft and Rosalind Pickard , professor at MIT, showed that UX/UI web design affects a person’s mood and ability to make decisions . When visiting pages with a successful layout, the subjects’ creativity increased significantly. Creativity was measured using the well-known Karl Dunker test: people are given a candle, matches, and a box of buttons. Their task is to attach the candle to the wall so that the wax does not drip onto the floor or the wall. The task becomes simple when a person understands that the box with buttons is not only a container for buttons, but also a resource that can be used. The transition from a standard perception of the situation to a creative and free one is a sign of increased creativity.
But that's not all. Most of them admitted that they felt happier when they