On the completely opposite side, there are bots that are malicious, such as scrapers, spambots, among many others, that can give you such heavy traffic that it will be enough to break your website.
When it comes to traffic generating bots or buying web traffic, there is a middle ground between them and there are risks that need to be taken in order to avoid them, otherwise you will not find any benefit.
Keep in mind that bots will not make conversions on your site or purchase all of the products or services you offer.
Even though this traffic is not illegal, it is good to understand the pros and cons of this whole topic if you want genuine traffic to your website.
Importance of bots in marketing
We find ourselves in a world where billions of users interact with each other online through thousands of platforms: likes, retweets, shares, among many other ways to stay informed and in constant communication.
Therefore, the amount of web traffic today is at an all-time high and marketing teams must come up with ways to direct that traffic to the website that best suits them, either with a content plan developed by a content marketing agency, among other strategies.
Due to the improvement of artificial intelligence and automated services, there has been a massive increase in traffic generating bots, which has presented an opportunity for marketers to give their efforts a new boost.
Therefore, the importance of these bots in marketing lies in their ability to help increase traffic that will be truly interested in the services and products offered by a brand.
Remember that it's no use having billions of visits if you only manage to convert three users, do you see?
In this regard, there are so-called “good” traffic generating bots that can support marketing rather than harm online reputation:
Search Engine Bots
These bots do as much crawling as they can and help marketers get listed on major search engines like Google in an automated way.
Example: Crawler
Bot monitoring
As a marketer, you need to ensure that your website is always accessible to your users, philippines telephone number so these types of bots will automatically make sure to alert you if something breaks or is offline.
SEO crawlers
Marketers need to make sure their website ranks high in search results, but this can be really difficult when there is too much information.
With this range of software you can track your site and your competitors to measure how you could rank and thus improve your search visibility and organic traffic.
Example: SEMrushBot
Copyright Bots
They are responsible for scanning the web to ensure that no one is using your content, ensuring that, as a marketer, you are giving your users unique and unrepeatable information.
Example: SparkTraffic
How are they used?
These traffic generating bots are often used for a variety of reasons and by specific people:
White-hat SEO agencies that are desperate to generate as much