Sit back and enjoy this moment of chinese overseas australia data marketing, new technologies and business management as a compilation of the best articles that I have selected especially for the readers of this humble blog.
Let's get started…
Taking stock of the economic year at an international level and more specifically in Spain, I decided to write a series of Marketing Notes for uncertain environments , in which to contribute or remind, as the case may be, of basic aspects to take into account. Given the economic situation that we have experienced in 2009 in Spain and which is marked by a deep economic slowdown, SMEs and companies in general see each month how demand falls, stocks increase, staff are idle, prices fall, commercial costs soar, non-payments increase, margins are reduced alarmingly and call into question the profitability of the company, and in some cases even its existence. You can read this article in this blog , or in the version published in baquía .
Even though in recent years new technologies have somewhat pushed mailing and direct advertising through the mail to one side, today for some sectors and companies they continue to be a very profitable method of promotion since their low cost makes the return on investment very high, and that is why I spoke about it and developed the subject in this article .
You may also be interested in: The pleasure of a well-articulated online campaign – Magnum
It is well known by everyone (marketing professionals and non-professionals) that poor or inadequate management of a company's communication can destroy the value of a brand and even sink a company, as explained in the guidelines to follow and advice for managing a communication plan in times of crisis.