Every customer has their own preferences, and limiting their options can cause you to lose valuable sales.
Tip: In addition to credit and debit cards, offer options such as Pix, bank slips, digital wallets, and even interest-free installment payments, if possible. The more payment methods you offer, the more likely you are to serve all types of customers.
5. Inefficient logistics
Logistics is one of the biggest challenges. If your company doesn’t have a well-structured advertising database strategy to process orders and deliver them on time , you could lose not only sales but also customer trust.
This is because delays and damaged products are major factors of dissatisfaction.
Tip: Make sure you have partnerships with reliable shipping companies and that your order tracking system is working properly. Also, have a team in place to handle any issues, such as returns and exchanges.
Black Friday is a great opportunity, but also an event that requires strategic planning .
So, avoiding these five critical mistakes can make the difference between a successful campaign and a disaster.
Therefore, prepare your inventory, be transparent with your customers, optimize your website, offer several payment options and have efficient logistics. This way, your company will be ready for this big event.
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When is Black Friday 2024?
Black Friday 2024 will be on November 29th . Known for huge discounts on technology, fashion and electronics, this event is the best opportunity of the year to increase sales and also save money with exclusive promotions. Stay tuned to ensure this date is a success!