So what we're talking about ar

[hasan018542]

It's that level of strategy that's necessary to get to the next place. You don't have to know everything. You don't have to be an expert in all areas of SEO, and we'll get into that in a second. What are we really talking about? We're talking about craft, and we're talking about people primarily in this process that we're going over. For me, a lot of this comes from a blog post that I read by a guy named Jason Roberts.


He published this in 2010. It'll be a link in the show notes. For him, it was russian phone number example called the Surface Area of Luck. This blog post blew my mind when I read it, because it's all about the doing. It's about the craft. It's about the skills. It's what we learn, it's what we do, and it's about the telling. It's how we communicate to others the qualities and the skills that we bring to the craft every single day.



e things like learning how to do great work and how to tell people about it. The better we do and the more skills we learn and the more people who know about it, and it's not just all of the people, it's the right people, that will accelerate your career through all those steps that I talked about before, whether it's from specialist to manager, manager to director, or director to vice president.